Perched majestically on the white sands of St. Pete Beach, Florida, The Don CeSar, also known as the "Pink Palace," stands as an enduring symbol of opulence, romance, and history. Since its grand opening in 1928, this luxury hotel has captivated visitors with its distinctive pink facade, elegant architecture, and rich history. The Don CeSar is more than just a hotel; it is a storied landmark that has weathered the Great Depression, World War II, and various economic changes to become an iconic destination.
History and Construction
The Visionary Behind The Don CeSar
The Don CeSar was the brainchild of Thomas Rowe, a visionary entrepreneur with a dream to create a lavish beachfront resort reminiscent of the Mediterranean-style palaces he had admired during his travels in Europe. Rowe purchased a tract of land on the undeveloped barrier island of St. Pete Beach, Florida, and set his vision into motion. His inspiration came from the Moorish and Spanish architectural styles, which are evident in the hotel's arches, towers, and turrets.
Architectural Marvel
Designed by Henry H. Dupont, The Don CeSar's architecture blends elements of Mediterranean and Moorish styles. The hotel features stucco walls painted in a distinctive pink hue, red tile roofs, and intricate detailing that evoke a sense of exotic elegance. The building's U-shaped layout provides breathtaking views of the Gulf of Mexico, and its lush gardens, fountains, and courtyards create an oasis of tranquility.
The Golden Era
The Roaring Twenties
The Don CeSar opened its doors on January 16, 1928, amidst the opulence of the Roaring Twenties. The hotel quickly became a playground for the rich and famous, attracting celebrities, socialites, and dignitaries. Guests included notable figures such as F. Scott Fitzgerald, Clarence Darrow, and Al Capone. The hotel's luxurious amenities, including grand ballrooms, lavish dining rooms, and an expansive swimming pool, made it a premier destination for those seeking leisure and luxury.
The Great Depression
Despite the initial success, The Don CeSar faced challenges during the Great Depression. Thomas Rowe's relentless determination and innovative marketing strategies helped the hotel survive this difficult period. Rowe introduced creative promotions, such as "weekend getaway" packages and special events, to attract guests. His efforts paid off, and The Don CeSar continued to thrive as a beacon of luxury in a time of economic hardship.
War Years and Transition
World War II
The outbreak of World War II brought significant changes to The Don CeSar. In 1942, the U.S. Army purchased the hotel and converted it into a convalescent center for recovering soldiers. The grandeur of the Pink Palace was repurposed to serve the needs of the military, and the hotel played a vital role in the rehabilitation of thousands of servicemen. After the war, the property remained under military control, serving various functions, including as a Veterans Administration Regional Office, until it was decommissioned in the 1960s.
Abandonment and Revival
Following its decommissioning, The Don CeSar fell into a state of disrepair and was threatened with demolition. However, a group of local investors, recognizing the historical and cultural significance of the landmark, rallied to save it. In 1972, the hotel was purchased and underwent an extensive restoration. By 1973, The Don CeSar was reborn, reclaiming its status as a luxurious beachfront resort.
Modern Era and Legacy
Renovations and Upgrades
In the decades since its revival, The Don CeSar has undergone several renovations and upgrades to maintain its status as a premier destination. Modern amenities have been seamlessly integrated with the hotel's historic charm, ensuring guests enjoy the best of both worlds. Today, the hotel boasts 277 guest rooms, including 36 luxurious suites, a state-of-the-art spa, multiple dining options, and extensive conference and event facilities.
Cultural and Historical Significance
The Don CeSar is listed on the National Register of Historic Places, a testament to its architectural and historical significance. The hotel's preservation efforts have ensured that it remains a cherished landmark, embodying the glamour and elegance of a bygone era. The Pink Palace continues to host weddings, conferences, and special events, making it a cherished venue for creating lasting memories.
The Don CeSar Today
Accommodations and Amenities
The Don CeSar offers a wide range of accommodations to suit every guest's needs. From standard rooms with stunning views of the Gulf of Mexico to expansive suites with private terraces, the hotel provides luxurious comfort in every detail. The resort's amenities include two outdoor pools, direct beach access, a fitness center, and the renowned Spa Oceana, offering a variety of rejuvenating treatments.
Dining and Entertainment
The Don CeSar boasts several dining options, each offering a unique culinary experience. Maritana, the hotel's signature restaurant, features fresh seafood and locally sourced ingredients in an elegant setting. The Sea Porch serves casual fare with a focus on Florida cuisine, while The Rowe Bar offers craft cocktails and small plates with stunning sunset views. Guests can also enjoy live music, beachside activities, and seasonal events that highlight the hotel's vibrant social scene.
Events and Conferences
With over 38,000 square feet of event space, The Don CeSar is an ideal venue for weddings, conferences, and special occasions. The hotel's historic ballrooms, elegant terraces, and beachfront locations provide picturesque settings for any event. Experienced event planners and catering teams work closely with clients to ensure every detail is perfect, creating unforgettable experiences.
The Don CeSar stands as a timeless symbol of luxury, history, and resilience. From its glamorous beginnings in the Roaring Twenties to its service during World War II and its revival as a premier resort, the Pink Palace has continuously evolved while preserving its historic charm. Today, The Don CeSar remains a beloved destination for travelers seeking a blend of elegance, comfort, and rich history on the stunning shores of St. Pete Beach. Whether basking in the Florida sunshine, indulging in world-class dining, or exploring the hotel's storied past, guests of The Don CeSar are sure to create memories that last a lifetime.
